Marketing Solutions

IMC: Integrated Marketing Communications

ATL: Above the Line advertising (TV, TVC, Radio, Magazine, Newspaper, OOH, Online)

BTL: Below the Line advertising (Event, Sampling, Promotion, Roadshow, Demo or Animate, POP Materials, POSM, In-Store Activities)

TTL: Through the Line advertising  (Social Media)

PR: Public Relations (News, Influencer Marketing, Event)

CSR: Corporate social responsibility