Conference \ Convention \ Congress \ Symposia \ SeminarConcert \ PerformancesExhibition \ Expo \ FairCelebration \ PageantFashion showsSummitTrade ShowShowcase \ Product LaunchGala DinnerAwards \ CeremoniesSport Match \ Competitions \ TournamentsTraining \ Workshop \ Team building \ Retreat \ Kickoff meetingFundraising \ Cause-RelatedAuctionFestival \ Carnival \ Parade \ Religious eventsElection \ DebateFunerals \ MemorialPublicity stuntBirthday \…

VenueCateringHospitalityVirtual PlatformBrandingMarketingCommunicationsPublic RelationsIMCCrisis ManagementHR and VolunteersTicketing and RegistrationLayout and Floor PlanningProcurement and SuppliersAgendaPrograms and Experience DesignEntertainmentFinancial and SponsorshipCrowd ManagementContent ManagementEvent ResearchEvent Monitoring and EvaluationNetworking and MatchmakingMedia PlanMerchandiseOn-Site ManagementEvent ShutdownSafety and SecurityRisk ManagementSustainability (CSR)

IMC: Integrated Marketing Communications ATL: Above the Line advertising (TV, TVC, Radio, Magazine, Newspaper, OOH, Online) BTL: Below the Line advertising (Event, Sampling, Promotion, Roadshow, Demo or Animate, POP Materials, POSM, In-Store Activities) TTL: Through the Line advertising  (Social Media) PR: Public Relations (News, Influencer Marketing, Event) CSR: Corporate social responsibility

BPM: Business Process Management BPMN: Business Process Model and Notation CRM: Customer Relationship Management ERP: Enterprise Resource Planning BI: Business Intelligence (Data mining, Visualization, Dynamic Dashboard, Pattern Recognition)